To conduct industry structure analysis Porter developed Five Forces Model, and to understand the sources of competitive advantage of the firm in relation to competitors in that industry Porter developed Value Chain Analysis Method. He answered the question in two parts – How companies benefit or limited by the structure of their industry, and second a firm’s relative position within that industry. Porter started with the quintessential question – “Why are some companies more profitable than others?” According to Michael Porter – Competitive Advantage is a relative term and has to be understood in the context of rivalry within an industry. Value Chain is also known as “Porter’s Value Chain Framework” and it is extensively used to analyze relevant activities of a firm to shed light on the sources of competitive advantage. Value Chain was first introduced in 1985 in Harvard Business Review article and Porter’s book “Competitive Advantage”. Porter and it was a major breakthrough in business world for analyzing a firm’s relative cost and value. Value Chain is developed by management guru Michael E. Our immersive learning methodology from – case study discussions to simulations tools help MBA and EMBA professionals to - gain new insight, deepen their knowledge of the Innovation & Entrepreneurship field, competitive advantage, steps to value chain analysis,industry analysis,primary activities, support activities, inbound outbound logitics,marketing & services, and more. It also touches upon business topics such as - Marketing Mix, Product, Price, Place, Promotion, 4P, Collaboration, Conflict, Disruptive innovation, Diversity, Labor, Leading teams, Operations management, Product development, Technology. The Slicing Pie with a Razor: Ockham Technologies' Founding Agreement (referred as “Ockham Split” from here on) case study provides evaluation & decision scenario in field of Innovation & Entrepreneurship. Slicing Pie with a Razor: Ockham Technologies' Founding Agreement case study is a Harvard Business School (HBR) case study written by Noam Wasserman, Yael Braid. Related Areas : Collaboration, Conflict, Disruptive innovation, Diversity, Labor, Leading teams, Operations management, Product development, TechnologyĮMBA Pro Porter Value Chain Analysis Approach for Slicing Pie with a Razor: Ockham Technologies' Founding AgreementĪt EMBA PRO, we provide corporate level professional Marketing Mix and Marketing Strategy solutions. What should they include in the agreement, and how should they structure their equity split?Ĭase Authors : Noam Wasserman, Yael Braid But as Ockham entered its initial phase of product development, pressure began mounting for the team to discuss and finalize a founding agreement. The trio had provided the seed capital of $150,000, contracted a development team to build their product, garnered serious interest from a potential investor, and readily agreed on their roles within the company (Jim was CEO, Ken was COO, and Mike was Head of Product Management). Each founder had contributed significantly to bringing the Ockham concept to life. Soon they recruited a third member, Mike Meisenheimer, to lead product development. Uncertainty lingers over each member's future contributions, though - how is the team to devise a durable and effective split? Jim Triandiflou and Ken Burows worked resolutely to plan for the launch of their sales management software company. Ockham Technologies' three founders are about to craft their founding agreement and split the equity among themselves. EMBA Pro Porter Value Chain Solution for Slicing Pie with a Razor: Ockham Technologies' Founding Agreement case study
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